INSIDE Intent

More leads from your existing site traffic

Recently measured in a magazine case: 2.5x more conversions.

INSIDE Intent adds a managed funnel layer to the pages where attention already exists. Visitors answer a few sharp questions, you get declared intent, lead context and a better follow-up path.

No rebuild. No chatbot project. A smarter conversion path on top of your current site.

Start my funnel See examples

Your funnel

Turn your website into a lead path.

The leak

Most websites lose high-intent visitors.

People visit with questions, doubts and intentions. Most websites only let them read more pages or fill in a generic contact form. That misses the valuable moment where someone is interested, but not ready to contact you yet.

answer a few helpful questions

get the right advice or next step

leave details when relevant

enter the right follow-up flow

You do not just get clicks. You get declared intent.

What it is

A smart funnel layer for your existing website.

INSIDE Intent sits on top of the pages where attention already exists. It can run inline under articles, inside campaign pages, as a sticky launcher, as a guided overlay, as a product advisor or as a lead qualification flow.

No redesign needed. No complicated chatbot project. Just a better path from attention to action.

inline blocks under articles sticky launcher + overlay homepage or campaign takeover product advisor partner or sponsor intake recruitment funnel guided newsletter signup

Live proof

Already live on publisher and lead-generation use cases.

INSIDE Intent turns passive page traffic into interactive lead opportunities. Instead of only measuring views and clicks, you can see what visitors want, which pages create intent and where follow-up becomes commercially useful.

For publishers, campaigns and service businesses, INSIDE Intent can turn attention into qualified follow-up without ruining the user experience.

Recent performance snapshot

Conversion uplift 2.5x

Open -> interaction 40.7%

Open -> conversion 18.4%

Shown -> conversion 8.0%

Use cases

One product. Many high-value conversion moments.

Publishers & magazines

Turn articles into interactive lead funnels for advertisers: guide requests, partner offers, newsletter opt-ins, reader research and branded content lead capture.

See publisher example

E-commerce

Help visitors choose the right product, capture email, trigger discount flows, support B2B intake or move recommended products directly to cart.

See e-commerce example

Events & ticketing

Guide visitors to the right ticket, program, pass, partner route, sponsor intake, newsletter flow or last-minute conversion moment.

See event example

Recruitment

Qualify candidates and employers before they contact you: role interest, availability, seniority, employer intake and talent pool signup.

See recruitment example

Memberships & communities

Help visitors understand which membership, program, partnership or community route fits before they speak to your team.

See membership example

How it works

From idea to live funnel fast.

Define the conversion goal

Leads, cart actions, signups, applications, partner requests, subscribers or customer insights.

Design the flow

Questions, answer options, logic and tone are built around one job: move the visitor from doubt to next step.

Place it where intent exists

Article pages, product pages, campaigns, homepages, checkout support pages or recruitment pages.

Connect follow-up

Send leads and answers to WhatsApp, email, Mailchimp, HubSpot, Spotler, MailerLite, Shopify or custom webhooks.

Optimize on real usage

Improve based on impressions, starts, drop-offs, completions, answers, lead quality and conversion by placement.

Optional speed-to-lead layer

Follow up while intent is still warm.

Warm leads cool down quickly. INSIDE Intent can send the answers and context straight to WhatsApp, so an account manager, recruiter or consultant can respond within minutes instead of waiting for an inbox or CRM queue.

Practical principle: after 5 minutes, warm intent starts cooling fast.

dedicated WhatsApp number if needed answers and urgency in the first message route to sales, recruitment or account management works alongside email, CRM and webhooks

Why it works

Built with 20 years of conversion thinking. Optimized with AI.

A good funnel is not a form with nicer styling. It needs the right opening question, answer options, order, tone, page moment, follow-up and commercial outcome.

Writing this properly used to take 50-100 hours of strategy, copywriting and UX work. INSIDE Intent compresses that process dramatically.

We combine proven conversion thinking with AI-assisted funnel creation, testing and optimization, so every funnel can keep improving based on real usage.

faster launch

stronger opening questions

structured declared intent

better follow-up data

continuous optimization

Human-generated. AI-optimized. Commercially focused.

Different by design

Not a chatbot. Not a form. Not another popup.

INSIDE Intent is designed for one thing: helping visitors take the right next step. The conversation is not the goal. The next step is.

Traditional form	Chatbot	INSIDE Intent
Passive	Often too open-ended	Guided and conversion-focused
Low context	Generic answers	Built around your commercial goal
Same for everyone	Can feel like support	Feels like a helpful choice flow
Captures contact details	Handles questions	Captures declared intent
Usually at the end	Usually floating	Runs inline where attention is highest
Hard to optimize	Hard to control	Structured data and clear funnel metrics

Inline banners Launcher + overlay Page-specific placements Shopify add-to-cart Mailchimp HubSpot Spotler MailerLite Squeezely WhatsApp follow-up Email follow-up CRM routing Custom webhooks Human-designed AI-optimized Usage-based improvement

Commercial outcomes

What INSIDE Intent can unlock

convert more existing traffic qualify leads before sales follow-up create better newsletter signups capture first-party intent data improve branded content performance guide visitors to products or services increase partner and sponsor requests segment audiences based on actual needs create better follow-up campaigns learn what visitors really want

You already paid for the traffic. Now make it tell you what it wants.

Agencies & publishers

A new conversion product for campaigns, content and client sites.

If you already create campaigns, content, ads or websites for clients, INSIDE Intent becomes a high-value add-on: branded content into lead capture, paid traffic into better segmentation and client websites into measurable intent engines.

publisher product campaign add-on CRO layer leadgen product recruitment funnel Shopify advisor partner/sponsor qualification

Data ownership

Your traffic. Your leads. Your intelligence.

Instead of relying only on analytics, ad platforms or third-party tools, you collect structured answers directly from visitors. That becomes an owned intelligence layer inside your company.

what people want where they hesitate what content converts which segments matter which follow-up should happen next

Stack

Works with your stack.

INSIDE Intent connects with the tools you already use and can run lightweight on your existing website through one simple embed.

Mailchimp HubSpot Spotler MailerLite Shopify WordPress Custom webhooks WhatsApp follow-up Email notifications Google Sheets export CRM handoff Marketing automation

Examples

Example journeys INSIDE Intent can power.

Event & ticketing

Intent capture for event visitors, newsletter flows, program interest and commercial follow-up.

E-commerce & product advice

Shopify funnel for product choice, consumer conversion and B2B / hospitality lead capture.

Community & partnerships

Accessible lead journeys for partners, business club interest and event-related follow-up.

Recruitment

Candidate and hiring-intent funnels for recruitment companies and talent platforms.

Financial / B2B

Information-request funnels for higher-value lead capture.

Your funnel

Ready to see which funnel belongs on your website?

Share your website and I will send you a concrete Intent funnel idea: where to place it, what to ask first and how it could turn more traffic into qualified follow-up.

best place on your site strongest opening question recommended follow-up flow first optimization opportunity

Start my funnel

FAQ

Quick answers

Is this a chatbot?

No. INSIDE Intent is a guided funnel layer. It can feel conversational, but it is designed around structured questions, answer paths and commercial outcomes.

Do we need to rebuild our website?

No. INSIDE Intent runs on your existing website through a lightweight embed.

Can it run inline under articles or content?

Yes. For publishers and content-heavy websites, this is one of the strongest use cases.

Can it connect to our CRM or email platform?

Yes. Leads and answers can be sent to tools like HubSpot, Mailchimp, Spotler, MailerLite, Shopify or custom webhooks.

Can follow-up happen through WhatsApp?

Yes. WhatsApp follow-up is an optional add-on. We can help set up a dedicated number and route the lead context to the right person so they can respond while intent is still warm.

Can we start small?

Yes. The best way to start is with one high-intent page or campaign and one clear conversion goal.

You already paid for the traffic.

Now make it tell you what it wants.

Start my funnel